5 Ways To Add New Life To A Seemingly Dead Information Product

Posted by writer on November 10th, 2008 at 06:03pm

Assuming that, your digital product has run its course.  Its digital shelf cycle has come to an end.  Majority of the members of its targeted market has already bought one, and no purchases have been made for a significant period of time already.

Should this indicate that your information product has stopped being a cash cow and should be put to rest already?

Most definitely not!

Assuming that your eBook has seemingly reached the end of its shelf cycle, you can continue to profit from the same by employing other tactics and effectuating new strategies.  Your eBook still got some life in it, and its just boils down to picking the right avenue for what it can offer.

Here are 5 approaches which you can use to continue to profit from old eBooks:

1.    Offer resale rights to your eBook.  By promoting your product together with the earning opportunity of being enabled to resell such for profit, you will be accessing a different audience – web marketers who are always on the lookout for goods to sell.  Also, by including resale rights to your eBook, you can offer it for at least four times more than your standard price.

2.    Attach private label rights to your digital product.  PLR is very similar to resale rights, though, PLR gives the liberty to configure, alter and/or completely transform the product, together with the power to attach the wielder’s name as the creator of such.  Some product originators desire to maintain the structure and integrity of their products and only include the more limiting resale rights.  But there are a number product publishers merely want to earn off their products and attach the most inviting rights possible, namely PLR, to command the grandest price that can be garnered.

3.    Divide your information product and use the separated content for a variety web business purposes.  For article marketing?  Web content?  An e-course?  Fodder for your email marketing campaign?  Your market-struggling eBook can be an excellent source for these things.

4.    Re-brand your information product and use it as a viral marketing seed.  Embed your URL on every page and give away the information product for free.  Enjoy as the traffic generated to your website expand at an ever growing rate.

5.    Make your information product into a physical product and sell such in online or offline bookstores.  There are many fulfillment services on the internet that are dedicated to such a task.  My personal preference is Lulu.com, simply because they don’t impose a specified quantity as minimum order.

Tags: internet marketing, Marketing, PLR, resale rights

Under Marketing