Marketing
November 10th, 2008 at 06:03pm
Under Marketing
Assuming that, your digital product has run its course. Its digital shelf cycle has come to an end. Majority of the members of its targeted market has already bought one, and no purchases have been made for a significant period of time already.
Should this indicate that your information product has stopped being a cash cow and should be put to rest already?
Most definitely not!
Assuming that your eBook has seemingly reached the end of its shelf cycle, you can continue to profit from the same by employing other tactics and effectuating new strategies. Your eBook still got some life in it, and its just boils down to picking the right avenue for what it can offer.
Here are 5 approaches which you can use to continue to profit from old eBooks:
1. Offer resale rights to your eBook. By promoting your product together with the earning opportunity of being enabled to resell such for profit, you will be accessing a different audience – web marketers who are always on the lookout for goods to sell. Also, by including resale rights to your eBook, you can offer it for at least four times more than your standard price.
2. Attach private label rights to your digital product. PLR is very similar to resale rights, though, PLR gives the liberty to configure, alter and/or completely transform the product, together with the power to attach the wielder’s name as the creator of such. Some product originators desire to maintain the structure and integrity of their products and only include the more limiting resale rights. But there are a number product publishers merely want to earn off their products and attach the most inviting rights possible, namely PLR, to command the grandest price that can be garnered.
3. Divide your information product and use the separated content for a variety web business purposes. For article marketing? Web content? An e-course? Fodder for your email marketing campaign? Your market-struggling eBook can be an excellent source for these things.
4. Re-brand your information product and use it as a viral marketing seed. Embed your URL on every page and give away the information product for free. Enjoy as the traffic generated to your website expand at an ever growing rate.
5. Make your information product into a physical product and sell such in online or offline bookstores. There are many fulfillment services on the internet that are dedicated to such a task. My personal preference is Lulu.com, simply because they don’t impose a specified quantity as minimum order.
By writer
October 6th, 2008 at 09:21pm
Under Marketing
Are you a novice in the world of online marketing? Do you lack the resources to stand a chance in striking a deal established joint venture partners? Don’t have the finances for pay per click campaigns?
Don’t fret just yet!
Here are five free but powerful techniques you can utilize to advertise your business on the internet.
1. Marketing with articles. Come up with an article relevant to the topic of your online business. Ensure that this article delivers something noteworthy. Enroll the article to the big article banks in the World Wide Web, most importantly www.ezinearticles.com, www.goarticles.com and www.isnare.com. Include a resource box, which should state read-worthy tidbits about yourself or your venture, as well as the link to your website. accomplish this at least 3 times per week. In a short period of time, you will generate direct traffic composed of the people you’ve won over with your articles, as well as indirect traffic because of a higher search engine position achieved with thek help of the countless back links you are sure to win per article.
2. Exchanging links. This is a matter of you scratching someone’s back, and him returning the favor. Other online marketers are also searching for exposure for their enterprises. Partner up with them by promising to publish their link on your web pages if they will reciprocate your kind deed.
3. Press release distribution. Several offline and online publications are always on the lookout for interesting items to republish. They read newswires for such pieces. You can write an objective, newswortht news item about your online enterprise. You may announce the launch of your business, minus the hype, naturally. You may announce the launch of your website. You may announce the launch of a new brand, without any form of a sales pitch. Craft a press release, and distribute the same to online newswires like www.prweb.com, and in just a few hours, real world and virtual world entities will be picking it up, driving fantastic traffic to your URL.
4. Exploit the power of user-driven web tools. The beauty of Web 2.0 websites is that the users themselves are empowered to dictate what’s hot and what’s not. You can use this to your advantage by specifically targeting social news networks (Digg.com, Reddit.com, Propeller.com), social networking websites (MySpace.com,. FaceBook.com), and social bookmarking services (StumbleUpon.com) and transforming them into vital weaponry for your marketing campaigns. Indeed, Web 2.0 websites are free to exploit over and over again.
5. SEO. 80% of the traffic that you will be able to get for your website will be referred by the search engines. And search engine traffic is free, if you can optimize your web pages to attract the attention of those search engine spiders
By writer
October 6th, 2008 at 09:21pm
Under Marketing
A large number of people are trying their luck with the web marketing field as time goes by. one of the [primary for such an increase in numbers is AdSense, Google's absolutely profitable pay per click (PPC) program that empowers operators from all over the globe to display contextually relevant advertisements on their content pages, and get paid every time a user clicks on an ad.
Nowadays, people who previously avoided the internet like the plague have learned how to publish content websites that invite ads which are organically related to the subject of their web pages. As such, visitors are more likely to click on these ads, and the operators] can profiting] from such.
However, not operator]] is successful with PPC programs like Google AdSense.
Many website [owners fail to satisfy the three essential requisites of Google AdSense success. What are these components?
1. Cost per click (CPC). Because AdSense is a PPC program, your profit would naturally be based on how much is the cost of every click. Being able to target keywords that fetch high costs from this PPC program would most certainly allow maximum [profit from this endeavor. You can get 100 clicks every 24 hours, for example, but if every ad merely pays $0.01 per click, you’d only have $1 as your trophy for the day. On the other hand, if an ad is worth, for example fifteen cents, that’s an easy fifteen dollars for a 24 hour period, which is magnificent for a single website. Hence, imagine if an ad pays a dollar or two per click. You would’ve hit the jackpot, right? Determining CPC isn’t really simple. The best technique is to create an account over at google.com/adwords. Study the bids for any keyword that comes to mind. This will provide an idea how much an ad would pay.
2. Traffic. Visitors are the life of any online undertaking, AdSense-enrolled websites being part of that list. You have to generate traffic – lots and lots of traffic – for great chances to generate some clicks – lots and lots of clicks. You can avail of internet marketing techniques for this, of course.
3. Click through rate (CTR). The CTR refers to the percentage of people who actually click on the ads displayed on your web pages. Your goal is to get a high CTR to earn through AdSense. A high CTR can be attained by garnering the proper ads per web page – which can be done with focused content and correct keyword optimization – and the correct placement of the ads on the structure of each web page.
By writer
October 1st, 2008 at 07:48pm
Under Marketing
Right now it seems that everyone and their dog are looking for the definitive way to make money on the internet, and if you’ve ever wondered how to make money online you’ll no doubt be aware of the number of scams and empty promises that are out there in cyberspace.
You’re looking for that simple way to make money at home online and yet you find yourself chasing your tail, jumping from one project to another and seemingly never making any real progress. I know when I started out this is exactly what happened to me and I see it all the time in newbie marketers. In truth, you just need to wake up and realise that until you follow one project through, you’ll never see any real results.
But really, whose fault is this? In truth, the marketers and the consumers must take some blame each. Now the marketers are guilty of selling the products which position themselves as the ultimate solution to making money online. Sales page after sales page claims that their’s is the only product you need to make a huge income. In actual fact there is no single ebook, piece of software or hot report that will make you a ton of money. No – it’s only YOU that can make the money, there is no push button solution that will do it for you.
And this is why the consumers must also take the blame for the hype-filled merry go round that is internet marketing. 99% of people are hungry for that one thing that will make them money yesterday – but they don’t want to do any work!
And so it will continue as long as consumers believe the hype, marketers will continue to fulfill demand. In some ways the two groups of people deserve each other!
By writer
October 1st, 2008 at 07:48pm
Under Marketing
We are all aware the raw power and efficiency of online marketing through article publication. I’d even claim without blinking that article marketing is the most powerful and cost-effective internet advertising technique that has been invented since the creation of the World Wide Web.
The fact minus the fluff, if you’re operating an online venture, you have to resort to marketing with articles.
However, one of the most common questions I receive is this: how can I prepare a good article?
This reveals that even if most online entrepreneurs realize that they have to pursue article marketing, not everyone is capable enough to come up with an internet-ready piece of informative work.
Therefore, I have prepared some simple guidelines on how you can craft the best kind of good article for online advertising purposes.
- Know the subject you want to discuss with your article.
- Don’t attempt to write about a broad subject. Filter it down to a more specific subject that people will be fascinated with. By way of example, don’t write about the broad topic of “dogs.” Find a sub-topic that will tickle the fancies of the market you will be targeting. Usually, this sub-topic pertains to a specific demand, like “dog training” for dog owners who are having problems with their unruly pets, or “dog grooming” for allergic owners who can’t live with the smell of their dirty canine pups. You have to unearth a sub-topic that will make people take notice. This is critical. A lot of articles fail because they don’t tackle a more particular subject.
- Because the sub-topic should indicate a need, your article must be able to share a solution. But, depending on the usage of your article, the answer you will discuss will vary. To illustrate, if you’re going to use the article to pre-sell a product, then hold back on the answer you will provide. Your aim, in such a scenario, is to provide the impression that you know what you’re talking about, and entice your readers to check out what you have to offer. Keep this in mind throughout the writing process.
- Create a catchy grabbing title that is dumbed down but exciting. Internet users will visit your article if they will be hooked by its title. If not, no one will view what you have prepared.
- Do not forget that each article has 3 basic components: the introduction, the body, and the ending. The opening will state to your audience what your work is all about. You can inform them of a shocking fact, a gut-wrenching statistic, or a witty analogy to jerk your readers into realizing that yes, the author is the real deal. The body will explore the information you want to convey, of course. And the ending will summarize the problem, the provided solution, as well as deliver some calls to action (i.e. click my link) if applicable.
- How long should your article be? I’d say that three hundred to seven hundred and fifty words would be fantastic!
These are just some easy tips for article writing. It is not hard to write a good article all it takes is some planning and some thought. With practice you will find it gets a lot quicker. For more advice on writing a good article and additional ways you can increase your website traffic take a look at Marketeermum.
By writer
September 28th, 2008 at 06:37pm
Under Marketing
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
How To Use Clickbank To Generate
Monster Ongoing Profits
– by Andrew Fox
© Andrew Fox – All Rights reserved
http://jazzylg.domcb2.hop.clickbank.net
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
ClickBank is the Internet’s largest digital
marketplace, where thousands of the
web’s most popular products are sold
every day.
What what people don’t realize is how
easy it is to get started with Clickbank
and how you can start generating
sales even if you have your own
product.
There are a few ways to do this.
1) Acquire Resale Rights to a product
you don’t own, create an page for
affiliates and supply them tools to
promote and feed of their efforts.
2) Promote products as an affiliate
using Pay per Click Search Engines
So which method is best?
I’ve successfully tried both methods,
both with good results.
For the beginner I recommend
promoting products as an affiliate
to get used to how the system works
and to help sharpen your pay per
click search engine advertising
skills.
Acquiring Resale Rights to a hot
selling product can be lucrative
venture when set up correctly.
In fact I managed to generate over
$25,764 in sales for a resale license
I paid $197 for without spending
a penny on advertising.
I was able to do this by leveraging
Clickbank’s instant affiliate force
which I teach in great depth in my
new course Dominating CB.
Once you have built a successful
customer and lead list there
are also several ways you can
leverage this into even greater
profits.
Clickbank is such an attractive
proposition for affiliates to use.
They know they are going to get
paid twice per month and on
clockwork every time.
Sometimes product owners
complain that the fees are higher
than the average merchant
account but the ability to leverage
it’s massive network of affiliate
can results in mega profits when
done correctly.
Warm Regards,
Andrew Fox
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Andrew Fox has been marketing online
since 1999 and has sold millions of
dollars of products. You can view
his Clickbank tutorial guide now at
http://jazzylg.domcb2.hop.clickbank.net
Free free to reproduce this article to
your own website/ ezine list.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
By writer
September 28th, 2008 at 06:37pm
Under Marketing
Squeeze pages, also referred to as lead generator pages, are a very useful tool for any internet marketer.
Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your email list. Once they've signed up, you have their permission to email them over and over again. But you can't do that until they sign up for your list!
Firstly, pick a template for your lead generation page. You can find these on the web either for free or for a small charge. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. Otherwise your potential customer will likely have seen something very similar to your squeeze page tens or even hundreds of times before. So they would be more likely to click the back button.
Then modify your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.
You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.
Nowadays, video is being used more and more on squeeze pages. One very good system is to use a video on the landing page that only shows part one. Make it clear that the second part is only made available to people who part with their email address. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't rememer these, think of the ending of an episode of the television show "24". Leave your viewer hungry for more. Which they'll get in return for their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
By writer
September 28th, 2008 at 06:37pm
Under Marketing
If possible, who does not wish to retire young around the age of 30 or 40 so that one can enjoy the rest of his life. So the question is, how do you want to achieve it?
Bum marketing method is all about doing business online, being an affiliate or a middle person and helping others to promote their stuff by article writing or doing a website. The important point in bum marketing method is that you can get many ‘free gifts’ online and make money with them. This is the main reason many people choose this method to make money online. Many sites are made to make money even if they do not put up any products to sell at their sites. And honestly speaking, most web pages are operating with such properties. Do you want to know how much can a domain owner earn everyday? Conservatively estimation maybe a few hundreds or thousands bucks a day and how do you think about this easy and profitable powerful method?
The good thing in bum marketing is that the efforts you put in is equal to the money you make everyday. There isn’t any fast route unless you get some help with some bum marketing tools, however as long as you put in effort, you are guaranteed that you will make money with this method. I have seen many marketers made good money with bum marketing just after the first few weeks, however it is also a good result if you can make some sales in the first month.
Although bum marketing is greatly welcome, many marketers choose not to use the method in internet marketing. If you are a bum marketer, you should know that bum marketing works are easy to complete but repetitive. They are so simple that one may not have the patience to do the repetitive works before they achieve any results. Imagine that you are writing 30 or 50 articles with the same topic, will you run out of idea? I have done a website, bum marketing cons and solutions for more advanced details about Bum Marketing and the appropriate tools you MUST use to maximize your profit in Internet Marketing. Cons of bum marketing method and the solutions is a site particularly for internet marketers who are not doing well in internet marketing.
Don’t forget to drop by secret bum marketing tools too to find out some secret and useful bum marketing tools which are not widely known to the marketers!
By writer
September 28th, 2008 at 06:37pm
Under Marketing
I’m really excited because I have 3 weeks ago joined a new service that the guys
at PLRPro have just launched to help you get first page Google rankings
and distribute your articles to high quality sites.
This is the largest breakthrough’s they have ever made in
letting you auto pilot your marketing.
Quite easy this is big…. Really BIG – I know from experience
Its called Article Marketing Automation and you can visit them at
articlemarketingautomotion.
It even lets you include your YouTube videos as well as standard sites.
If you haven’t been on a 6 months journey in Amazons, you will know how
Well made YouTube videos can be.
AND if you have been watching the SEO scene you would have also seen
how YouTube videos are getting first page rankings for EXTREMELY
competitive search phrases very easily.
See Google wants to add in extra media in its search results, it
also appears that YouTube videos are not competing on the same day
as the rest of the index.
It is MUCH easier to get a first page ranking for your own YouTube video then it is for the main keyword.
So they have that entirely covered all within this new system.
With articlemarketingautomotionT, when submitting an article you can now also include a YouTube URL (your YouTube video that you created, or another one if you just
want your post to look better).
Then you input some extra YouTube anchor text keywords (the terms you want your YouTube video to be in Google for)
And that’s it.
Now articlemarketingautomotionT, when it submits your article, will also include your video as well as link back to YOUR YouTube video, with varying link text,
Helping you get better video rankings.
COME ON this AMAT is a profit generator.
Nobody is doing this right now, and certainly not as easy as this.
What a strong feature for just one part of what the system really does.
Help you distribute your top quality articles to real web sites providing you an instant marketing advantage with your website.
AMA ServiceT have even been able to produce first page rankings for normal (not video) competitive keywords with over 400,000 competition.
What would it mean to you if you could do this promotion to your sites?
Join Today By Clicking Here
By writer
September 28th, 2008 at 06:37pm
Under Marketing
An evaluation of the myth and hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).
Affiliate Payload is a Traffic Buying information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the ground work.
The package consists of videos and a pdf document. The text is well researched and written, flows logically and contains more than ample references. The videos contain some additional examples and additional information, but ramble somewhat and seem to be added as filler information, possibly as an afterthought.
A VIP one time up sell offer is made during the sales funnel process. The VIP information consists of additional downloadable videos that add an extra twist to each of the advocated traffic generation options.
The Product advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.
Myth Buster launched a total of 5 highly niche targeted Media Buying campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article combinations.
To ensure decent results I tested for 5 days. Results were constantly monitored and adjustments were continuously made to improve the Click Through and Conversion Rates. A total of US $900 was spent on Media Buying with 12 hours of preparation and keyword research in 4 niche markets. Monitoring and adjustments took 2 hours per day over the 5 day period.
The Click through Rate was high for all Media Buying campaigns due to highly researched phrases and targeted keyword groups used. The targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. Further research is being initiated on the Incentive and Demographics campaigns as they performed above expectation.
Myth Buster feels that Affiliate Payload does not completely consist of hype, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Traffic Generation techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of money if they are not properly managed / controlled and constantly adjusted.
None of the individual Traffic Buying strategies are new. The Business Edge is found in the unique application and implementation of these strategies. If these are implemented in a creative manner any person doing business via e-promotion will secure more than sufficient traffic at a very reasonable cost with the prospect of making money.
By writer
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