November 10th, 2008 at 06:03pm
Under Marketing
Assuming that, your digital product has run its course. Its digital shelf cycle has come to an end. Majority of the members of its targeted market has already bought one, and no purchases have been made for a significant period of time already.
Should this indicate that your information product has stopped being a cash cow and should be put to rest already?
Most definitely not!
Assuming that your eBook has seemingly reached the end of its shelf cycle, you can continue to profit from the same by employing other tactics and effectuating new strategies. Your eBook still got some life in it, and its just boils down to picking the right avenue for what it can offer.
Here are 5 approaches which you can use to continue to profit from old eBooks:
1. Offer resale rights to your eBook. By promoting your product together with the earning opportunity of being enabled to resell such for profit, you will be accessing a different audience – web marketers who are always on the lookout for goods to sell. Also, by including resale rights to your eBook, you can offer it for at least four times more than your standard price.
2. Attach private label rights to your digital product. PLR is very similar to resale rights, though, PLR gives the liberty to configure, alter and/or completely transform the product, together with the power to attach the wielder’s name as the creator of such. Some product originators desire to maintain the structure and integrity of their products and only include the more limiting resale rights. But there are a number product publishers merely want to earn off their products and attach the most inviting rights possible, namely PLR, to command the grandest price that can be garnered.
3. Divide your information product and use the separated content for a variety web business purposes. For article marketing? Web content? An e-course? Fodder for your email marketing campaign? Your market-struggling eBook can be an excellent source for these things.
4. Re-brand your information product and use it as a viral marketing seed. Embed your URL on every page and give away the information product for free. Enjoy as the traffic generated to your website expand at an ever growing rate.
5. Make your information product into a physical product and sell such in online or offline bookstores. There are many fulfillment services on the internet that are dedicated to such a task. My personal preference is Lulu.com, simply because they don’t impose a specified quantity as minimum order.
By writer
October 6th, 2008 at 09:21pm
Under Marketing
Are you a novice in the world of online marketing? Do you lack the resources to stand a chance in striking a deal established joint venture partners? Don’t have the finances for pay per click campaigns?
Don’t fret just yet!
Here are five free but powerful techniques you can utilize to advertise your business on the internet.
1. Marketing with articles. Come up with an article relevant to the topic of your online business. Ensure that this article delivers something noteworthy. Enroll the article to the big article banks in the World Wide Web, most importantly www.ezinearticles.com, www.goarticles.com and www.isnare.com. Include a resource box, which should state read-worthy tidbits about yourself or your venture, as well as the link to your website. accomplish this at least 3 times per week. In a short period of time, you will generate direct traffic composed of the people you’ve won over with your articles, as well as indirect traffic because of a higher search engine position achieved with thek help of the countless back links you are sure to win per article.
2. Exchanging links. This is a matter of you scratching someone’s back, and him returning the favor. Other online marketers are also searching for exposure for their enterprises. Partner up with them by promising to publish their link on your web pages if they will reciprocate your kind deed.
3. Press release distribution. Several offline and online publications are always on the lookout for interesting items to republish. They read newswires for such pieces. You can write an objective, newswortht news item about your online enterprise. You may announce the launch of your business, minus the hype, naturally. You may announce the launch of your website. You may announce the launch of a new brand, without any form of a sales pitch. Craft a press release, and distribute the same to online newswires like www.prweb.com, and in just a few hours, real world and virtual world entities will be picking it up, driving fantastic traffic to your URL.
4. Exploit the power of user-driven web tools. The beauty of Web 2.0 websites is that the users themselves are empowered to dictate what’s hot and what’s not. You can use this to your advantage by specifically targeting social news networks (Digg.com, Reddit.com, Propeller.com), social networking websites (MySpace.com,. FaceBook.com), and social bookmarking services (StumbleUpon.com) and transforming them into vital weaponry for your marketing campaigns. Indeed, Web 2.0 websites are free to exploit over and over again.
5. SEO. 80% of the traffic that you will be able to get for your website will be referred by the search engines. And search engine traffic is free, if you can optimize your web pages to attract the attention of those search engine spiders
By writer
September 24th, 2008 at 12:45am
Under Marketing
A lot of internet capitalists and enterprising webmasters understand the importance of article marketing.
Think of it this way: once an article is forwarded to an article listing, it can get picked up by numerous online and offline distributors. And because such writing piece cannot be re-issued without including the additional resource box, you’d be able to reveal your URL to a lot of people.
But here’s the thing: article marketing is an obligation. You will have to write and tender no less than 4 pieces of writing every week just to be competitive.
But what if you don’t have the time to write and submit articles that often?
Is there an easier way to carry out things?
You’re lucky! There is truly a pretty fresh means that swears to put your website in the number one page of SERPs just by submitting one article – correct, only ONE piece of writing – to one, two or three composition listings.
This method is called Bum Marketing, and it was conceptualized by an innovative online marketer named Travis Sago. When it was first issued towards the last part of 2006, it made quite an impact in the arena of eCommerce, and for best grounds at that.
So what is Bum Marketing and how, precisely, does it work?
Bum Marketing begins with the selection of the appropriate keywords. Nothing hot you might say? Ponder once more. We’re not just searching for any keywords. We’re hunting for an expression that persons actually use to search for information on the internet, where such expression dominates a lot of explorations but is offered by only a number of websites.
For instance, you have picked the issue “dog training.” The theme commands thousands upon thousands of explorations everyday. However, the exact keywords of “dog training” carries millions o web sites in the search engines.
The theme is very broad. If you use the keywords as they are, you won’t be able to obtain numerous guests for your website.
The remedy? You have to reduce it.
“How to train your dog to get the newspaper,” the exact key phrase, fetches a mere 300,000 web pages. This figure is simple to dominate!
The next step you have to do is to write a piece of writing that will consist the key words above. The main words should show at least 3 times for each 100 words of text. A 250 to 1,000 word article will be enough.
By writer